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6 Tips for IT Marketers to Help Your Business Succeed in 2023

Marketing agencies are the backbone of many IT companies, but marketing is a complex field with an ever-changing landscape. Marketing strategies that were effective in previous years might not be as successful in today’s competitive market. In this blog post, we explore 6 IT marketer tips to help your business succeed in the changing world of Marketing and stay ahead of your competition!

What is an IT Marketer?

An IT Marketer is a professional who is responsible for developing and executing marketing plans and campaigns for an IT company. They work with clients to understand their needs and create strategies that will help them reach their target audience. IT marketers must be knowledgeable about the latest marketing trends and technologies and must be able to adapt their strategies as needed.

Why should you invest in content marketing for your IT business?

Marketing for websites with an average page size will increase the amount of click-through rate by as much as 300%. Original material can give up to a 65% increase in lead generation when compared to paid search and outbound marketing.

Content marketing helps you save some cash with a minimal budget so content marketing will produce great results at any one point. Currently, organizations find this technique helps eliminate 20 percent of costs as well. It could save you money for product development. Content also delivers leads to customers longer than advertisements do. It can also save resources.

Challenges with IT digital marketing

One of the biggest marketing challenges is difficulty growing websites traffic. A Sales team can struggle to get responses from leads. About 46 percent of businesses believe measuring ROI can be challenging. An IT sales team may also face difficulties tracking sales metrics and understanding them. It is important to find a marketing agency that has IT marketers that specialize in the IT industry to help produce the best results.

6 IT Marketer Tips

Tip 1: Stay up to date with the latest IT marketing trends

It’s important to stay up to date with the latest IT marketing trends in order to stay ahead of your competition. Marketing technologies and strategies are constantly changing, so it’s important to be able to adapt your strategies as needed.

If you are noticing that your current marketing strategy is not providing enough traffic or revenue for IT services, it may be time to look into what other tech agencies are doing as a part of their marketing strategy. Review sites of competitors and large tech firms to see how they are strategizing their digital marketing.

6 IT Marketer tips IT industry marketing trends

Tip 2: Create valuable content and lots of it

One of the best ways to attract new customers is to create quality evergreen content. This content should be relevant to your target audience and inform them or help them resolve issues. This content could come in numerous forms such as blogs on the company website, downloadable packets, press releases, E-mails, or even as posts across multiple social media platforms.

No matter what content is being created, it is important to follow an SEO strategy. SEO stands for search engine optimization. SEO is a long-term marketing strategy that helps your website rank higher in search engine results pages. When someone searches for a keyword related to your business, you want your website to show up as one of the top results. This is what SEO helps you achieve.

There are numerous techniques that can be used to improve your SEO ranking, such as creating valuable content, optimizing your website for search engines, and building links to your website from other authoritative websites.

One of the most important aspects of strategic planning with SEO is keyword research. It is important to find keywords that are going to generate more traffic and more potential leads. If your site content fails to have a high-scoring SEO, it could result in your digital efforts going to waste. To ensure marketing success, it is good to start off all content with keyword research.

Tip 3: Identify your target audience

The first step is to identify your target audience. You need to know who you are marketing to and create a strategy that will help them reach their needs. This means taking an in-depth look at common problems, technology products, and services for the IT industry.

Creating a buyer persona [Insert Link to buyer persona blog] is not only part of a proper marketing strategy, it helps you identify your potential clients and know what to look for in qualified leads. A good way of doing this is by taking a look at your existing clients and determining what their needs are. To learn more about creating a Buyer Persona, check out our blog, How to Define a B2B Buyer Persona.

whiteboard that says "audience"

Tip 4: Create a marketing strategy and content plan

The next step is to create a marketing strategy and content plan. This includes both short-term and long-term tactics. Keep in mind the challenges you may face and plan around them. A proper marketing step when starting your marketing strategy is to create a buyer persona.

A buyer persona is a fictional representation of your ideal customer. It helps you to better understand your customers and their needs. You can then create content and marketing strategies that appeal to them.

Tip 5: Promote content across multiple channels

It’s not enough to just post on social media – you need to distribute your content across multiple social media platforms. Each social media channel has its own audience, so it’s important to make sure you’re reaching the right people.

Some social media platforms offer extra it marketing opportunities such as Facebook Ads. The same goes for different blogs and newsletters – by promoting your blog post on these channels, you can reach more of your target market who are interested in what you have to say!

cell phone next to scrabble tiles that spell "social media"

Tip 6: Use email marketing to connect with potential customers

Email marketing is a great way to connect with potential customers and build relationships with them. You can use email marketing to send them valuable content, updates on your company, and other useful information.

Before sending any emails to potential customers, however, you need to have their permission first. You can get this by adding a checkbox for them to opt in when they sign up for your service or download one of your free resources. It’s important that the form is set out so it’s easy for them to see and understand, and that they know what they’re signing up for.

Once you have their permission, you can start sending them regular emails. Make sure the content is valuable and interesting, and that it’s relevant to their interests. You should also test different types of email content to see what works best. Some people prefer short and sweet emails, while others might prefer longer ones.

Try to send emails at different times of the day to see when they’re most likely to open them. And make sure your email design looks good on all devices, so that no one misses out on your content.

How to prepare Marketing Strategies

paper that says "marketing strategy"

Research the information technology Industry

Learn everything you can about the IT Industry. The research applies to all forms of technology companies. Start by researching tech firms in your area: all of these industry players will help you to understand what is going on in the world of IT right now and where it may be headed.

While the research may seem tedious, the data helps an IT marketing agency develop a successful digital marketing plan that can increase web traffic, a tech firm’s online presence, and brand awareness.

Create Compelling Content

Over a decade, marketers have been searching for a secret recipe that would be guaranteed to get their company’s message across. This is still true – not only do you need content, but it needs to be good quality. A blog post or infographic might look great on your website and shared through social media channels, but if it’s not well-written, researched and edited then you may as well not have bothered.

Invest in SEO

SEO is still one of the most important aspects of online marketing, so make sure that you are dedicating time and resources to it. There are plenty of guides out there on how to do SEO properly, so make sure that you are taking the time to learn and implement the right techniques.

SEO analytics

Create a competitive marketing budget

While a budget may not be directly related to marketing, it does make a significant impact in strategic marketing. Reviewing the industry trends for 2021, it is clear that marketing budgets will be a top priority for businesses. In fact, research from Gartner predicts an increase in IT spending of nearly 15% between 2017 – 2021.

In order to ensure your company has the resources needed to market successfully in both 2019 and beyond, creating a competitive budget should include not only traditional advertising but also digital marketing, public relations, and event marketing.


Does my business need an IT Marketing agency?

This is a question that a lot of business owners are asking themselves in today’s digital age. The answer, unfortunately, is not always black and white. There are, however, some things to consider when making this decision.

First and foremost, you need to ask yourself what your business’s needs are. If the company has the budget for it, a digital marketing agency may be able to help fill in any gaps. If your business does not have the financial capacity for a marketing agency, you might want to consider hiring internal IT marketers who will work with you and your sales team to generate more website traffic and leads.

When selecting an IT Marketing Agency you want to make sure that their marketing strategies will be effective for your IT company. This can be difficult to determine at times, but it’s important that you ask questions about their strategies and their marketing success rates with other clients in the Information Technology industry.

As an IT company, you want to make sure that your marketing agency is an IT marketing agency or at least has IT marketers on staff that can help your company reach its goals. It is crucial to an IT company to do this research before signing an agreement to ensure that they are getting their moneys worth with a marketing team that can help generate quality content, generate more leads, and generate more customers.

If you are interested in learning how an IT marketing team can help increase your online visibility, brand awareness, and generate new business, reach out to us today! Our team of experienced IT marketers will work with you to create a marketing strategy that can help your business succeed.

What should a business expect when signing on with an IT Marketing Agency?

In signing on with an IT Marketing Agency, a business can expect the following:

A dedicated account representative who will act as a liaison between your company and the agency. This representative will be familiar with your company’s needs and goals and will work to ensure that the marketing strategy is tailored to meet them.

Access to a team of experienced professionals who will develop and execute a marketing strategy tailored to the information technology industry and target market.

The latest in marketing technology and techniques, including SEO/SEM, content marketing, social media marketing, and more.

Guidance on how to measure the success of your marketing efforts so that you can gauge the return on investment and make necessary adjustments.

Final Thoughts on IT Marketer Tips

Now that we’ve explored six IT marketing tactics that will still be effective in 2023, it’s important to consider what this means for your overall strategy. First and foremost, don’t forget the basics. Make sure you have a strong foundation of SEO-friendly content, and invest in quality lead capture and nurturing tools.

Beyond that, it’s important to be aware of the latest trends and how they might impact your marketing efforts. Augmented reality, for example, is starting to gain traction and could present new opportunities for IT marketers in 2023. If you’re looking for a career in IT marketing, you can find a job on Jooble. Keep an eye on emerging technologies and be prepared to adapt your strategy as needed.

At the end of the day, it’s important to remember that IT marketing is constantly evolving. The tactics that work today may not be effective in a year or two, so it’s important to stay ahead of the curve and continually adapt your strategy. With these six tips in mind, you should be well on your way!

Amber Briggs

Amber Briggs

Amber Briggs has served 8 years in a corporate IT role. She assists users in troubleshooting hardware and software, implementing and maintaining network hardware and software, and writes process documentation for end-users and other company members. Amber has previously worked as a Junior Systems Admin for many companies, including Doctors Making Housecalls, Carillon Assisted Living, and Custom Communications Inc. She also has experience working as a Technical Support Agent at Citrix. She holds a degree in professional writing and is currently studying computer science and information studies at Houston Community College. Amber has many hobbies outside of work, including art and graphic design, surfing, gardening, gym, video games, going to the gym, and skateboarding.

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